Bottom Line
A pricey but genuinely effective hair oil that cuts my blow-dry time in half and tames frizz for the entire day.
I’ve been using the Moroccanoil Treatment Original for about five months now, and I finally understand why salon stylists keep this stuff on their stations. At $46 for 3.4 fl oz, I was skeptical at first—I’d tried drugstore argan oils before and figured they were all pretty much the same. I was wrong.
This product has become part of my daily routine. I have shoulder-length, color-treated hair that tends to get frizzy in humidity, and I blow-dry it almost every morning. The difference this oil makes is noticeable enough that my coworkers have asked what I changed about my hair.
What I like about it
The blow-drying claim is real. I timed it because I was curious—my hair used to take about 12-14 minutes to fully dry, and now it’s consistently done in 6-7 minutes. That’s a huge time-saver on busy mornings. I apply 2-3 drops (more on that in a second) to damp hair before I start, and my hair feels smoother under the brush as I work through it. The heat protectant aspect gives me peace of mind since I use my blow dryer on medium-high heat.
The frizz control is the other game-changer. I live in the Southeast where summer humidity is brutal, and this oil actually keeps flyaways under control all day. I’ve tested it on 85°F days with 70%+ humidity, and my hair still looks smooth by evening. I also use it as a finishing oil—just one drop rubbed between my palms and smoothed over dry hair adds shine without making it look greasy.
A little really does go a long way. I was heavy-handed at first and ended up with oily-looking roots, but once I figured out the right amount (2 drops for damp hair, 1 for dry touch-ups), the 3.4 fl oz bottle has lasted me five months so far and still has about a quarter left. That works out to way less per use than I initially thought.
✅ The good stuff
- Genuinely cuts blow-dry time by 40-50% in my testing—saves me 5-7 minutes every morning
- Controls frizz all day even in humid weather (tested in 70%+ humidity)
- One 3.4 fl oz bottle lasts 5-6 months with daily use—better value than it seems
- Works on both damp and dry hair for different purposes
- Absorbs quickly and doesn’t leave a greasy residue when you use the right amount
❌ Worth knowing
- No clear instructions on how much to use for different hair types—I had to figure it out through trial and error
- The bottle is glass which feels luxurious but I’m paranoid about dropping it in my bathroom
- At $46, it’s definitely an investment compared to drugstore alternatives
My honest take
This is one of those products where you really can feel the difference from cheaper alternatives. I’ve tried $12 argan oils from the drugstore, and they just sit on top of my hair rather than absorbing and actually doing something. The Moroccanoil Treatment has a lighter texture that doesn’t weigh my hair down, and the results—faster drying, less frizz, more shine—are consistent every single time I use it.
The price tag gave me pause initially, but when I break it down to about $8-9 per month based on how long it lasts, it feels more reasonable. My only real frustration is that the instructions are vague—it just says “apply to damp or dry hair” without guidance on amounts for different hair lengths or types. I wasted product at first by using too much, so there’s definitely a learning curve. The glass bottle also makes me nervous, though it hasn’t been a real problem yet. Overall, this has earned its permanent spot on my bathroom counter.
Blow-dry your hair regularly and want to cut down the time and heat damage; struggle with frizz in humid climates; have tried drugstore oils and want something that actually works; don’t mind spending more upfront for a product that lasts months.
Skip it if you…
Have very fine hair that gets weighed down easily (start with half a drop if you try it); are looking for the absolute cheapest option and aren’t picky about performance differences.
📢 Affiliate Disclosure: This post contains affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you.
Disclaimer: Reviews are based on publicly available information and verified buyer feedback. Results may vary. Always check product details before purchasing.